When it comes to weight loss, it can be terribly confusing. Most people don’t have the foggiest clue as to who to believe or what to do so they look for a popular program thinking that if a lot of people are doing it, it must work. And today, emotional eating has become the buzz word, but there are three types of over eating:
habitual, emotional and self defeative (this one is rarely even mentioned).
And then, as far as emotional eating goes, emotional eating is a relatively new term and highly misunderstood. What’s important to realize is that there was programming done at a very early age driven by the fact that the brain has two primary directives–pleasure seeking and survival. Early on we learned to associate food with survival and pleasure seeking. The good emotions such as happiness, joy, elation and so on are obviously associated with pleasure seeking and frustration, boredom, confusion, anger, depression and so on are associated with survival.

The sad news is that most programs to lose weight or deal with binging focus on food and never deal with emotional programming.

The bottom line is that focusing on what you do or do not eat to control or lose weight is like trying to fly by flapping your arms. To be successful it’s important to focus on the stress of the emotion and learn to take it straight rather than diluting with food.

Now for the misunderstanding: Those who provide direction on dealing with emotional eating usually focus on the stress that led to the emotion or provide advice on how to reduce or avoid the emotion. But that’s not the answer. The answer is to learn how to actually feel and embrace the emotion and articles giving you six or ten steps to conquer emotional eating is like expecting a first grader to pass the high school equivalency test. Google Scale Conspiracy to learn more. or visit my blog at http://emotionaleatingcure.blogspot.com/ or go to http://www.EmotionalEatingCure.com
to learn why 98% of all diets and diet programs fail.

In any weight loss endeavor, it’s important to remember that the brain has two primary directives–pleasure seeking and survival. From childhood we have learned to associate food with both. Associated with pleasure are what most call good emotions–happiness, joy, elation and so on. Associated with survival are what most call bad emotions–frustration, boredom, confusion, anger, depression and so on.

Unfortunately most programs to lose weight or deal with binging focus on food and forget the emotional programming.

Focusing on what you do or do not eat to control or lose weight is like trying to fly by flapping your arms. Better to focus on the stress of the emotion whether it be frustration, happiness, upset, anger, joy and learn to take it straight rather than diluting with food.

Yes, 95% of all diets and eating programs fail. Why? For a free report please go to http://www.EmotionalEatingCure.com